🧵 What Is Stitch Count in Embroidery?

Stitch count is the total number of individual stitches it takes to sew your design onto fabric using an embroidery machine. Every time the needle pierces the fabric, that’s one stitch. Riviera Gift's base pricing includes 7k stitches which covers most 4-6" word mark logos. Larger shapes and logos require additional stitches which are charged at .25¢ per 1k additional stitches. 

Stitch count depends on:

• Size of the design

• Level of detail

• Type of stitches used (satin, fill, run, etc.)

• Density (how tightly stitched the design is)

💰 Why Stitch Count Affects Cost

Embroidery pricing is typically based on stitch count because:

• 🕒 More stitches = more machine time

• 🧵 More stitches = more thread used

• 👷 More stitches = more complexity and quality control

Larger or more complex logos take longer to run, wear out machine parts faster, and sometimes require more operator attention. That’s why higher stitch counts cost more.

📏 Real-World Examples

✅ Example 1: Small Wordmark (4–6 inches wide)

• Text: "Riviera Gift Co."

• Placement: Left chest or towel corner

• Stitch count: 4,000–8,000 stitches

• Cost: Typically falls into base pricing ( DST setup fee is additional )

These designs usually use satin stitches and have low to medium density.

🚫 Example 2: Large Filled Shape or Detailed Emblem

• Design: Round crest, patch-style logo, full-back towel crest

• Placement: Center of a towel or back of a robe

• Stitch count: 25,000–50,000+ stitches

• Cost: Higher due to run time, setup, and wear on machinery

These designs often use fill stitches, which are more thread-dense and time-consuming.

🧠 Pro Tip for Clients:

If you’re designing a logo for embroidery, simplifying shapes and avoiding dense fills can keep stitch count low and pricing more budget-friendly—especially helpful when producing at scale.