Premium Collection

Premium Collection

21 styles

Our premium Turkish towels are slightly heavier between 290-350 gr. The thicker weaves often have more complex patterns woven into the fabric with a technique called jacquard.  The premium towels are have a sturdy more rugged construction that holds up wash after wash. You will notice some of our premium are 2 ply welds that bond two sheets of fabrics together into one super soft and absorbent towel.  Fashioned after the stripes and colors you’ll find along the Riviera’s of the world.

Buyer's guide

  • Weight: 290-350 grams, slightly heavier than Classic.
  • Thicker weaves with more complex jacquard patterns.
  • Some styles are 2-ply, bonding two layers into one soft, absorbent towel.

Frequently asked questions

What makes a towel premium?

Heavier weight (290-350 grams), thicker weaves and more intricate patterns. Santa Barbara (RT014) is 300 g and Diamond (RT019) is 350 g, both 70 x 40 inches.

Can premium towels be customized?

Yes, with embroidery or woven jacquard. Call (415) 952-5363 or email Info@RivieraGift.com and we will point you to the right style.

Do you ship blind to my client?

Yes. We ship blind: no commercial invoice, no pricing, straight to your client. Think of us like Patagonia. People know the name, but we never sell to end clients, and the only way to carry Riviera is as a registered ASI or PPAI distributor.