Custom Pool Towels for Hotels and Resorts: How to Plan a Branded Pool Towel Program

The short answer: a branded pool towel program starts with the chair size, the laundry and the look the property wants. For most hotels that means a plush terry lounge towel about 30 x 60 to 40 x 70 inches in the resort colors, with the logo woven in or embroidered, plus a lighter Turkish towel with the logo for the gift shop.

A woven-logo towel for Royal Westmoreland, Barbados.

1. Pick the fabric

Plush terry is the poolside standard: thick, absorbent and soft on a lounge chair. Our stocked stripe pool towels, like the Poolside Stripe and Seaside Stripe towels, come ready for embroidery. The Cabana heavyweight velour towel adds weight and a premium hand.

Turkish flat weave is lighter, dries quickly and folds small. It suits beach clubs, rooftop pools and guests who take the towel to the beach. Read peshtemal vs terry for the full comparison.

2. Pick the logo method

• Woven jacquard: the design is woven in during production, in up to 2 to 3 colors from 42 standard hues. See custom woven terry towels.
• Raised terry relief: the pattern stands up from a flat-woven face, with full terry loops behind. See terry-back raised relief and raised terry jacquard.
• Embroidery: the quickest route on stocked towels, and the easiest to reorder.

More detail in embroidery vs jacquard vs printing.

3. Add lounge chair covers

Terry lounge chair covers fit over the chair with a pocket, stay put in the wind and carry the logo on every chair on the deck. They come in three standard sizes, with custom sizes available.

4. Plan quantities and reorders

1. Count the lounge chairs and cabanas.
2. Ask how often towels are laundered, and how many sit in the laundry at peak.
3. Add a buffer for walk-offs and stains.
4. Agree on a reorder point, so the program never runs short in season.

For stocked styles, check Live Inventory. Custom woven runs are made to order in Turkey; we confirm quantities and production time with each quote. See our order process guide.

5. Turn walk-offs into retail

Guests take pool towels home because they love them. Give them a version to buy: a Turkish towel in the resort colors with a woven logo, rolled with printed wrap bands for the gift shop. Our hotel and spa towel playbook covers retail, spa and in-room programs.

How to quote it

1. Confirm chair count, chair size, colors and the date the pool opens.
2. Choose stocked plus embroidery, or a made-to-order woven design.
3. Show a Magic Mock-Up or request a pro virtual.
4. Request samples so the property can feel the weight.
5. Add chair covers and retail towels to the same order.

Browse custom pool and hotel towels or all custom and promotional towels.

Frequently asked questions

What size should a hotel pool towel be?

Most lounge chairs take a towel about 30 x 60 to 30 x 70 inches. For a larger, more luxurious feel, choose about 40 x 70 inches. Check the chair length before you quote.

Terry or Turkish flat weave for a pool?

Plush terry is the classic choice for poolside comfort and absorbency. A Turkish flat-weave towel is lighter, dries faster and packs small, which makes it ideal for beach clubs, retail and guests who take the towel off property.

How do you put a logo on a pool towel?

A logo woven into the towel (jacquard) lasts through commercial laundering and never peels. Embroidery is the fastest option on stocked terry towels. A raised terry relief design adds texture with the logo built in.

How many pool towels does a hotel need?

Plan on several towels per lounge chair to cover the towels in use, in the laundry and on the shelf, then add a buffer for walk-offs. Your client's laundry cycle sets the exact number.

Can guests buy the pool towel?

Yes, and many resorts turn walk-offs into retail. A Turkish towel with the resort logo, rolled with a wrap band, makes a strong gift-shop item.