If you’ve ever owned a Turkish towel, you’ve probably noticed one thing: the tassels are almost always white.
It’s not a coincidence—there’s a technical reason behind it. And at Riviera Gift, we’ve found a way to break that tradition in a beautiful way.
Check out the Tortona and the Monza Black Loom Turkish Towels.
Why Are Most Tassels White?
In traditional Turkish towel weaving, the tassels are formed from the warp threads—the long vertical threads that run through the loom. Since most looms are warped with white or natural cotton, the tassels come out white too.
Changing the warp color means resetting the entire loom, a time-consuming and costly process. That’s why colored tassels are so rare—most weaving operations don’t offer the option.
How Riviera Gift Does It Differently
At Riviera Gift, we’ve partnered with artisan weavers in Türkiye who dedicate black-warped looms specifically for our projects.
These special black warps allow us to create:
🖤 *Black tassels** for a sleek, modern aesthetic
🌈 *Colored or tonal fringe** that matches custom patterns
🎨 *Color-blocked towels** where the tassels blend seamlessly into the design
This is more than a design detail—it’s a signature finish that adds sophistication and brand impact from edge to edge.
Perfect for Branded Events & Gifting
Whether you're creating custom towels for:
* Corporate gifting programs
* President's clubs
* Resort amenities
* High-end promotional events
Colored tassels offer an unexpected upgrade that reinforces your brand story and elevates the entire product experience.
Exclusive to Riviera Gift
Because we control the loom setup and design process from start to finish, we can offer a level of customization that’s nearly impossible to find elsewhere in the promotional industry.
Check out the Tortona and the Monza Black Loom Turkish Towels.