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A DST file (short for Data Stitch Tajima) is a digital blueprint for embroidery machines. It tells the machine exactly where, when, and how to stitch your design—down to the smallest movement of the needle. Think of it as the embroidery world’s version of a musical score: without it, the machine doesn’t know what to do.
The DST file includes:
Stitch types (satin, fill, running stitch, etc.)
Stitch order
Thread path (so the design doesn’t jump all over the fabric)
Needle changes (when to switch colors)
Without a DST file, the embroidery machine can’t "read" your logo, no matter how high-quality your image is.
Most people assume you can upload a JPG or PNG of your logo and go straight to stitching. But embroidery machines don’t see images like our eyes or computers do. A DST file is not a picture—it’s a set of instructions specifically written in a machine language.
For example:
A JPG might look great to the eye but tells the machine nothing about stitch type, density, or order.
A DST translates that image into actual stitch commands, optimized for fabric, thread, and machine speed.
The set-up fee, often called a digitizing fee, covers the work of converting your logo or artwork into a DST file.
This involves:
A technician manually redrawing your artwork in stitches, often in specialized software like Wilcom or Pulse.
Adjusting for fabric type, size, thread thickness, and how the design will sit on a curved or flat surface.
Ensuring the design won't pucker, distort, or unravel during sewing.
Even a simple logo can take 30–90 minutes to digitize properly. And the digitizer may need to test and revise the file several times before it’s stitch-ready.
Once digitized, the DST file is reusable for future orders—unless you change the size, fabric, or artwork.
A DST file is the essential instruction manual for an embroidery machine.
You can’t embroider from a regular image file—your artwork must be digitized first.
The set-up/digitizing fee covers the skilled manual work of converting your art into machine-ready stitches, customized for your specific garment and logo.
Loom Set Up $100 (v) One time charge for the digital weaving file for custom woven textiles
Standard 2-3 day shipping to most addresses in the US. Expedited shipping options available on the checkout page. Same Day Shipping for Orders Placed by 2:00 PM PST. For more information Click Here.
Ready to ship from California, with the most in stock first. Tap a color to select it. Anything out of stock ships from Turkey in 7-10 days.
| Qty | 25 | 50 | 100 | 250 | 500 | 1000 |
|---|---|---|---|---|---|---|
| Base Design | $100.00 | $97.79 | $94.86 | $92.04 | $89.71 | $87.46 |
| Embroidered | $112.15 | $107.94 | $103.01 | $98.19 | $94.86 | $92.11 |
For wholesale pricing, please login here.
Inventory for DST FILE ships from Turkey in 7-10 days.
Riviera sells to promotional-product distributors at wholesale prices. Log in or create an account to see wholesale pricing, or request a quote from this page.
Riviera Towel & Gift customizes its products for promotional-product distributors, including personalized packaging. Use Request Quote to start a custom order, or Order Sample to see the product first.
I just want to put in writing that we couldn’t be happier and more grateful for the fast turnaround on over the Easter weekend you guys are amazing. L'oréal received their embroidered Turkish Towels just in time for the corporate event, once again Riviera saved the day!
With less than 3 weeks to go Riviera was able to cut and sew 315 units of a custom Baja Chic Beach towel and matching Beach Tote.
I’d trust Riviera with any project I throw at them they’re extremely efficient and dedicated, a rare breed of cut and sew shop in the promo industry.
We are very grateful to the Riviera Towel company for all their financial support and donations of their beautiful towels - The custom woven wall tapestry Riviera sent show up just in time for a recent TV interview and is now my background for all my Zoom Calls.
The Riviera Towel Company helped us raise the bar with these gorgeous Turkish Throw Blankets for the Ritz Carlton guest amenity program. Not only did they get these produced for our client on time they were able to create premium gift boxes with soft-touch feel and magnetic closures topped with red and black bows which high light an understated tone on tone black on black UV Coated Ritz Carlton logo.
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